Digital Metal Exchange (DMX)

Category :

Digital Design

Client :

Metalicoin

Timeline :

2020

Role :

Design Director, Founding Team Member

01 . The Challenge

How might we make the metals market more transparent, liquid, and accessible for both institutional and retail investors by removing barriers and inefficiencies in traditional trading?

The traditional metals market, particularly for precious metals like gold and silver, is burdened by several challenges—high barriers to entry, lack of liquidity, and limited transparency in trading and ownership. Physical ownership of metals involves cumbersome costs related to storage, transportation, and security, which discourage smaller investors from participating.

Furthermore, existing systems lack real-time, secure transaction tracking, making metals trading slow and inefficient. In today’s digital age, investors are increasingly seeking ways to access stable, inflation-resistant assets that combine the tangible value of metals with the flexibility and transparency of modern technologies.

02 . The Solution

The Digital Metal Exchange (DMX) is an online trading platform where metals in all forms are available for investment and trade. With new metal asset classes and a highly secure, peer-to-peer exchange, DMX offers an efficient, low-latency trading and investment environment.

We enable early-stage mines to raise capital by forward-selling some of their production, while opening the metals market to investors and traders who to-date have found it difficult.

As clear sourcing of the metal is built into our Asset Monetisation Process™, DMX's gold mining clients offer certified Single Origin Gold™ with transparent provenance. This is an important feature for manufacturers seeking to work only with ethically produced gold.

Digital Metal Exchange (DMX) Prototypes

1. Trader/Investor UI

2. Miner UI

3. Auditor UI

03 . Key Highlights & Outcomes

Digital Metal Exchange (DMX) - A fully functional online platform was launched that allowed traders and investors to trade and invest in metals.

Investors seeking exposure to early-stage gold mines were able to purchase millions of dollars’ worth of gold at a discount through a digital exchange. This development provided a unique opportunity, offering discounted access to the precious metal while also supplying essential funding for miners to develop their assets.
Physically-backed products, such as exchange-traded funds (ETFs), had been one way for investors to access gold investments, but these did not offer discounts or the capital miners needed to expand their operations.
The project had an international team behind it, with a core team based in Melbourne, Warsaw, and London, and advisors from Dubai and Israel.

$1.5 Million raised as initial capital

The project raised an initial capital of $1.5 million through crowdfunding via the Metalicoin community, who believed in the project.

Metalicoin is a cryptocurrency backed by real metals like gold, silver, and platinum. The DMX project originally started as an initiative to launch Metalicoin; however, it eventually pivoted and broadened its scope into a full-fledged digital exchange for metals.

Metalicoin launch

MetaliCoin a crypto currency backed by REAL METAL was launched. The pre sale was a resounding success and the IMO (Initial Metal offer) was planned.

KYC Solution Development

Since off-the-shelf solutions did not meet the project's requirements, a custom end-to-end Know Your Customer (KYC) solution was developed from scratch. This bespoke solution addressed specific project needs, from customer onboarding and identity verification to compliance management and data security. The tailored approach ensured flexibility, scalability, and full compliance with regulatory standards, ultimately delivering a more robust and adaptable system than pre-existing alternatives.

Project acquisition of $90+ Million

Gold mines in Australia and Ecuador listed approximately $93.5 million worth of gold, priced at current market rates, for sale on the Digital Metal Exchange (DMX). This gold was offered at a discounted rate of $80 million, providing a significant value proposition for potential buyers.